The power of social media was on FULL display Friday night as UMBC Athletics Multimedia Director Zach Seidel took March Madness to a whole new level.

The University of Maryland, Baltimore County’s Twitter account exploded as #16-seeded UMBC defeated #1-seeded Virginia in what could arguably go down as the single-greatest upset in college basketball history.

The man behind the tweets? Zach Seidel.

Take a look:

Seidel, a 2012 graduate of UMBC, was named the Director of Multimedia Communications/Sports Marketing Digital Media in July, 2014. He primarily oversees video content for the web and social media.

Seidel called in to our NBC Sports Washington podcast studios to chat about the last 24 hours.

Hear what his mother was texting him during the game, whether or not he thinks he’ll get the nod to tweet on Sunday and much more…



Follow Zach on Twitter (@SeidelUMBC). UMBC faces Kansas State on Sunday at 7:45 PM ET.